本地服务的问题

在一个关于Groupon的模式的文章里,Rocky提到的本地服务模式,我觉得有道理:

Besides, the core problem in local is not a technology problem: It’s the reluctance of many small businesses to use Internet technologies. That’s a problem hundreds (if not thousands) of companies have wrestled with for 15 years now. Many companies have built self-serve platforms that few businesses used. Groupon’s innovation was to strip away the requirement for the business to use a computer, make Internet advertising less targeted, less efficient and more expensive — expensive enough that it could afford to pay a sales force.

 

But that’s a bridge at best. Eventually, probably in 3-5 years, businesses will use the Internet more for marketing. Once that problem is solved, real technology companies with massive built in distribution like Google and Facebook will dominate the space.

Groupon模式的创新就在于他们发现了一个秘密:中小企业不愿意使用互联网使得任何以他们会用电脑为前提的广告都变的其贵无比,贵得可以用人来帮他们操作了。这是一个桥梁 - 一个帮助他们跨越时间的桥梁。

《本地服务的问题》上的一个想法

  1. 百姓网站租房板块新改版,比较之前的板块,感觉改版后非常不直观,没有直观的显示图片,没有直观的显示中介和个人。做房产这块,这两个应该是最基本的。
    而且之前还可以免费刷新一天一次(个人),现在一个月才能刷新一次。就是要让那些出租房的人购买置顶什么的。而且之前改版前的置顶费用非常优惠,现在这么贵。实在是差别太大。望改观。
    谢谢CEO 如果你收的到我的这封邮件,感谢。
    一个多年关注百姓网的用户。

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