Matt who grow up in New York City picked up the latest BusinessWeek at work and read the special report named Cult Brands. In the report, he found a IKEA fan named Wang Jian Shuo who has a blog talking about his IKEA experience. He was very interested in IKEA and “wanted to read what you had to say about IKEA in China.”. After surfing on this blog for some time, he finally dropped an email to Wang Jian Shuo. In the email, he said “Just wanted you to know you were mentioned in BusinessWeek in case you didn’t know about it.”
This is the story I learnt this morning. Matt is the first one to tell me my name is mentioned in the special report of the August 2, 2004 issue of BusiessWeek. But he is not the only one. I got more email like this soon.
I was very surprised and went to Google News, then in Wangjianshuo and there is no result. Then I searched for Wang Jian Shuo and the online version of the article Matt mentioned came out.
Content in courtesy of BusinessWeek
IKEA (Shanghai) Pictures, IKEA Becomes Cheap in China and New IKEA Store Opens in Shanghai. I thought I will end my IKEA experience after I grow older, but Wendy and I finally did the largest Bulk Purchase from IKEA just one week ago.
Nice to be Noticed
I shared this information with my close friends and one said “Oh, my God!” when they see my name in the famous magazine. Wendy said “You started to be passionate about personality cult (Zi Lian) these days.” :-D Just as Cult Brands in the article, people started the cult of personality of oneself. :-D
It is just interesting. It does not prove anything, at least, I am not on the cover and the article is not about me. Wait a minute, what if I do put my photo on the cover? Haha. Just kidding.
The online version of the article is here:
The paragraph is under section “Group Think”. Check it out if you are interested.
Update Sorry again July 29, 2004
Oops. I thought I have fixed the email notification problem but it seems even worse. I sent out the same notification for 18 times today. I suspect it should has some relationship with MTBlackList. Sorry. Sorry. The good thing is, nobody complained yet. I will close the notification service for a while until I finally confirm the notification will never send multiple email.