© Jian Shuo Wang
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IKEA will move to the new store on April 16, 2003.
The new store is much bigger than the old one - 33,000 sqm while the old one is 8,000 sqm. Meanwhile, the seats in the dinning area increases from 50+ to 500. It is the largest IKEA stores in Asia.
I am very happy that the new store is only within 20 minutes' walking distance from my house. It is also the half way from the place I work in Xujiahui and my house. It is the most beautiful building in the area with the bright yellow and bright blue colors.
The even better news is, a new road alone the big IKEA new store will be completed tomorrow. The road offers me closer path to walk home and I don't need to go alone the noisy and dusty Caoxi Road.
IKEA - from very expensive to cheap store
When I first came to IKEA, everything looks so expensive - about 200% more than my expection. However, I was really impressived by the simple and colorful design. At that time, the store is almost empty, with only a few customers. A big portion of the customers at that time are expats to Shanghai.
When I graduated from the university, I used the first month salary to buy a IKEA Billy Bookcase. It is the only and funiture in my rented apartment in Meilong. I love IKEA funiture so much even though it costs me 887 RMB at that time.
Now five years have past. As the frequent IKEA shopper (or most of the time as window shopper), IKEA changed its image. It is no longer expensive for me now.
One of the reason is the changing finacial condition of myself - from a just-graduate student to a manager with my own house. It is reason I always attribute to.
The other reason is the real price drop of the articles themselve. I found the IKEA Billy Bookcase is still there, but the price become something like 400 RMB. According to Shanghai Star, it is become of the localization of production.
Pictures of new IKEA
© Jian Shuo Wang
© Jian Shuo Wang
© Jian Shuo Wang
© Jian Shuo Wang
Posted by Jian Shuo Wang at March 30, 2003 7:05 PM
Copyright: You are free to redistribute this work, as long as you keep this disclaimer
and this link: http://home.wangjianshuo.com/archives/20030330_new_ikea_store_opens_in_shanghai.htm
Jianshuo, I happened to visit the old store before it move, and I happened to have a Bill bookcase bought last time I visited IKEA.
Posted by: Isaac (external link) on April 1, 2003 11:56 PMDo Ikea announce the openning date for the new store other than April,19th? I'll be in Shanghai during 12th-17th,i wish I could visit the new store.
Even in this timing of SARS chaos. :)
Sorry. It is April 16. I may made a mistake. The advertisement shows it opens on April 16. It seems you can visit the new IKEA now.
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