Check out Baidu Post (something like BBS). It has generated great traffic.
For example, under the winner of the Super Girl Li Yu Chun, up to now, 5.1 million message were posted under this single name.
Check out the page. Every time I press F5 to refresh the page, new entries were added – at interval of less than 1 second. Just keep refreshing and we have some idea about how active people are posting on this board.
I didn’t a simple test: at 23:50:00 of Aug 30, 2005, there are 5109585 message. 15 seconds later, which is 23:50:15, the number increased by 50 to 5109635. It means on average, there are 3.3 NEW post on this thread every single second. This has lasted for at least several weeks.
Meanwhile, the SMS Li Yun Chun got is 3.5 million in just one week – this may give people some hint that mobile phone usage is still much higher than Internet.
The super girl is a very interesting case study that reveal some solid facts that many people in IT industy ignore….