People like to think on the road. I believe it is the massive input of information – the scene, the smell, the noise, the interesting stuff… Here are my thoughts during my Guilin, Yangshuo trip.
Why people like travel? Besides all the possible reasons, there is another one I found out: Convenience. Most hotels are close to nice streets, beautiful scenes. The nice view or the bar streets are much more accessible for travelers, not local residents. I believe my next travel destination will be Shanghai, the city I live. But I will spend the day in a hotel, which is exactly in the downtown or along the Huangpu Bund – that provides a completely different lifestyle than living in home.
Network Effects in Dining
In the small county of Yangshuo, a large percentage of restaurants offers beer fish. I had the impression that every shop offers that. Why? I doubt it is really the tradition of this emerging tourist destination. It should happen like this: A) When there are beer fish signs everywhere, visitors think it is the local specialty, and they think they must try it. B) When everyone wants to try it, more restaurants offer this dish… It is like A -> B -> A -> B… each feedback circle makes the next step stronger (I am Automation major in university, and I love feedback loops).
But… there is one unanswered question: who started the loop? The answer is CCTV. When CCTV first reported one restaurant offering beer fish, everyone follows, and put the CCTV sign to their logo, and the loop started…
Smart (or Over Smart) Tourism Industry
When we get onto the bus transporting us from Guilin to cruise port, the tour guide asked everyone to stick a sign with the bus plate number on it. She said that it is to help everyone to find the bus. Actually, I believe they do it just as Internet affiliate program set the cookie – it is a tracking code, so everything you consume along the way get credited back to the tour guide, which means $$$$.
On the cruise, at the final 20 minutes, they want everyone to get back to seat, instead of hanging around on the deck – dangerous for docking, or other reasons. They broadcast many times that they will send souvenir gift to everyone who is SITTING on the seat. That is much more helpful than anything – everyone gets back to seat immediately.
We are adult but sometimes, we behaves like kindergarten kids.