I was an IKEA, especially when I just graduated and went to work. A major part of my first few months salary went to IKEA… For example, this was the picture in 2002. As recent as in 2004, I still did Bulk Purchase from IKEA.
Wendy and I went to IKEA again. Maybe, I didn’t visit IKEA in the last one year or so. I am no longer an IKEA fan. Now, most furniture in my home is NOT from IKEA, and my favorite color changed from white, to light yellow, and to brown.
Today, I really didn’t find anything to buy in IKEA’s large store. I know I am no long IKEA’s target customer.
What a circle – in 1998, I could only afford to buy some glasses, and candles in IKEA. Then I bought beds, bookshelf, carpet, TV cabinet – almost everything. In the end, almost 10 years since my first purchase in IKEA, it turned out I only want to buy small stuff like glasses or candles from IKEA. What a circle!
In the 10 years, IKEA started from a small shopping mall to a mega-store. Now IKEA is big, and always crowded with customers.
Look at current IKEA in Shanghai: