As the third part of Word Airport Website Report, it will cover the terminal map and airport information section. As always, I will choose some typical websites and analysis how well they deliver the information to airport travellers.
SFO – San Francisco Airport
This is the oview terminal map for SFO.
It will be better if they have the introduction for this map. My questions are like:
1) What is the relationship between Terminal 1 and Terminal 3? I am flying with UA and which terminal should I likely to arrive?
2) Why only three terminals were named. Why the outlet of Gate 40-48 is not called a terminal?
3) What is the area marked with A/B, B, C, D, E, F, F/G? (They are boarding areas)
Services, Shops, Arlines…
The services, shop and airline information on SFO is more like an application instead of a website. By choosing the category, you are offered a list of items so you can get more inforamtion about the item. It is amazing that it covers almost all the facilities on the airport.
For example, here is the list of the services:
Airport Information Booths
Cellular Phone Rentals
Hair Salon and Public Showers
Lockers & Storage Facilities
Lodging, Transportation & Attractions Board
Lost & Found
Telephones Equipped with Dataports
Take the ATM as an example, it provide detailed information about each ATM on the airport.
Bank of America ATMs are located in
Terminal 1: Boarding Area B
Terminal 3: Boarding Area F
Union Bank ATMs are located in
Terminal 1: Rotunda A, Boarding Areas B and C.
Terminal 3: Boarding Areas E and F
Wells Fargo ATMs are located in
Terminal 1: Boarding Areas B and C
Terminal 3: Boarding Area F.
Travelex ATMs are located throughout the International Terminal
The only see I can see to improve is to put the map along with all the introductions so it is easier to locate then on the map.
In SFO, certain airlines are serving predefined gates. That makes it easier locate a gate or an airline. Here is an example. It looks nice:
Boarding Area G
Gates G91 ?G102 are located in International Terminal Boarding Area G. The following airlines service these gates:
ANA – All Nippon Airways
United Airlines (international)
The Airport Guide section of SFO provide enough information for customers. The only shortcoming from my perspective is, the application nature (or the Framed nature) of the guide are not search engine friend and the fragment of information may not be as effecient as putting everything together on the same page.
Atlanta Hartsfield Airport
The concourse layout map at Hartsfield Airport seems to cost a lot of effort to built.
Till now, I still think the SFO’s version is better – a frame work to provide clear gate information and the lane inside the concourse, then provide the location marks on the seperate map – putting everything together on the same map is not easy to read.
Based on my obversation, to be a successful terminal map,
1) The map should use clear fonts and icons – too small icons make it useless.
2) The map should be careful to use icons – sometimes it will be better to mark only neccessary icons.
3) The map should avoid interactive content – Denver’s interactive concourse map does not show the content at once.
DFW – Dallas Airport
Dallas Airport provides a very good idea to put a terminal map on the top and a table of facilities at the bottom.
The facility can be easily found if the gate number is given. I believe the future PVG.CN will take this approach – easier to create, update and read with less effort, compared to a large map with all the legend and icons on it.
JFK – New York Airport
The JFK Terminal Map is the typical all in one map with all different kinds of icons fillup in the same map. I don’t like this kind of map.