Tonight, I enjoyed the ice cream mooncakes from Haagen-Dazs. The Belgian chocolate flavor ice cream is really nice, as described on its web site: “When the first spoonful melts in your mouth the moment is pure pleasure”.
Haagen-Dazs changed its products a lot to meet Chinese styles and festivals. It seems Haagen-Dazs did great job in penertrate into the mooncake market of Shanghai. As I know, more than 10,000 joint-venture company employees received Haagen-Dazs mooncake certificates from efesco. This is also the third year I receive the Haagen-Dazs mooncake certificate. It must be one of the big deals of this
It is not long since Haagen-Dazs appeared in Shanghai. I still remember I attended the opening ceremony of Haagen-Dazs in Shanghai Center six years ago. Now, it has opened about four stores in Shanghai (based on the stores I know). There are two Haagen-Dazs stores near the building I am working in. One more store is under construction near my old apartmnt. It also expanded its coverage to Beijing, Dalian, Guangzhou and Shenzhen, according to China Online’s report.
I have chatted with Bill Lum about another European company IKEA. I told him the store is very profitable in Shanghai and Beijing.
“If there is a holiday or a promotion, there are sometimes as many as 10,000 people here, so many you can’t move”
said Linda Shi, PR manager of IKEA Shanghai Store
It is very true. When the store opens in 1997, I have visited the store and only few people are there. The price in the store is considered very high. Now, every Saturday, there are so many people that “you cannot move”. It is more like a supermarket of furnitures.
They are going to the second store in Shanghai. With 35,000 square meters’ store area, the new store will be the largest IKEA store in Asia. I was very supprised when Bill told me IKEA opened a store in San Francisco only one year before.
Update March 30, 2003
New IKEA store will open on April 16, 2003 in Shanghai… FULL STORY