This noon, we went to our favorite restaurant Zhengding Chicken (振鼎鸡) for lunch. It is famous for its chicken. It is a successful business, just like KFC for fried chicken.
Zhending Chicken meets the need of local market precisely, because people are very sensitive about cost and the value. They have some rules in their restaurant I feel strange.
Close The Business at Rush Hours
I remember the store at Tianlin closes at 6:00 PM. Many times we rushed to the store only to find out the store is closed. A server stands at the door and politely tell us: All chicken sold out.
It is the very few restaurant that I would keep my finger crossed on the way to there, hoping I can get permission to enter the store, for chickens.
Cold Coke or Not?
The price for cold coke and normal temperature coke are different. You have to pay 0.2 RMB more for the coke to be cold.
People clearly see the value that the coke is sold at a very low margin, that they cannot aford to pay for the refragerator to cold it.
Take out or sit in
The price for the chicken are cheaper if you take out. It is quite reasonable in Shanghai.
Estimated Price Only
When you order, say, one chicken, the server will charge you based on their estimation. The precise amount will come only after they choosed the chicken, weight it and calculated based on the weight.
Devils are in Details
Everything in Zhending Chicken pointed to the cost-saving direction. It is very cheap to have lunch in their restaurants compared to many local chicken stores. This is quite unique. I believe to do business in China, when we study MBA programs, we need to learn more from the practical local restaurants on how they control their cost and strike for operational excellency.
P.S. Long Google Search String
Today, I found someone reached my website using this long Google search string. I Fule U.