I am at an EMBA Class in SJTU
By Jian Shuo Wang on 2005-10-29 17:40 · UniversitiesVery honored to stand on the stage and demo how to blog to about 60 EMBA students in the class. The demo is to show executives how to blog and how easy blogging is.
Just a demo. Hope it works.
Let’s go.
11 Comments
I was curious in it.
How come?!
Probably most of the bloggers blog just for fun, but there certainly are lots of business possibilities: be a blog service provider, develop blog software, use blog as your tool (if you are e.g. a researcher, journalist, author, analyst...), advertize in blogs, earn by having ads in your blog, ask bloggers to try out and write about your products or services (must be honest, otherwise the effect may be negative regardless of what they write), follow up blogs to know what people are writing about your (or your competitor's) products or services, run competitions (e.g. around the world tours) asking the participants to blog as they go, lift corporate image by asking the top management to blog (they do not have to write about the business all the time, can be personal too), etc. etc.
...just to mention few. :-)
Perhaps ten years later,the children grow up in the era of blog,it's a suitable time to recommend economic of eyeball.
Generation gaps will always be there. No matter what.
Perhaps this class has gone too technical for these CEOs? I do agree that some participants questioned the curriculum. To me, perhaps the both screening of the candidates + curriculum. But, it is a new programme, lots of learning curves.
I'm part of the GEMBA program at SJTU. Would have been interesting if you presented for us.
ls, what does GEMBA mean?