How interesting that on one hand, so many people are looking for services and goods and on the other hand, many services and merchants are spending too much but still cannot find customers.
I often receive emails to help on recommend good tour guide, hotel to stay, or places to buy stuff. Many times, I have to reply that I don’t have much more information than the information already on the Internet, or on my blog. :-)
I believe the difference is, there is not a strong TRUST between two side. Even though thousands of ads are running every day to tell you what is the best hotel, people (you and me) will still ask the question to our friends: What do you recommend to stay? We do NOT trust advertisement as much as friends. If people cannot find some friends who know the area – if no one from around has visited the place, they turn to someone they think a little bit more trustworthy, say, Jian Shuo in Shanghai for Shanghai information.
So to run a successful advertisement business, the key opporunity is, to build trust between the two sides…