When I passed by the square of the Raffle’s city, one of the most crowded area in Shanghai, I was surrounded by a group of girls. They are fans of Li Yu Chun, the leading singer of the Super Girl contest. They tried to persuade me to vote for Li Yu Chun with my mobile. It will cost me 1 RMB but will help Yu Chun to have more possibility to win the contest.
They old 5 big picture of their super star in hand, and hold them high, so everyone can see. The group of girls are made up of about 10 persons. I didn’t take my camera with me, otherwise I would record it – very impressive.
About 50 meters away are the fans of Zhou Bi Chang, the second runner after Li. Their fans are doing the same. The hot competion has urged many fans go to the street and ask people passing by to send SMS for their supported girl.
Last week, Li Yu Chun got 1.8 million SMS support from every corner of the country. I get this week, this number may double since it is the final and 2 more left the game and there is only 3 persons in the show. Last week, Li Yu Chun helped China Mobile, SP and Hunan TV to win almost 2 million RMB from SMS only. That is amazing.
It’s just like a president election. Super Girl is a vivid marketing, planning case study for business persons around the country.
P.S. I Watched Super Girl, Finally and this Friday is the FINAL. The watching rate raised to 10%, and for the first time, a non-CCTV program run ahead of the Xin Wen Lian Bo at 7:00 PM, which enjoys watching rate of around 7%.
P.S 2 Any one can send SMS with content “AX” to number “8088 ” and send either 101, 107, or 108 to vote for one person.