After the National Holiday, I started to take bus to work, so I got the opportunity to walk along the Tianping Road (天平路), and pass many breakfast eatery shops. That is good since it solved my breakfast problem.
The interesting thing is, they does business in an exteremely cost sensitive way.
For example, I buy the pan egg cake 鸡蛋饼. They will cut like 1/8 of the whole cake as you asked them to do. Then they will weigh it on a weigh, and tell you: total price is 0.9 RMB.
Sometimes I just take the cake and said: keep the change. Interestingly, most of them will insist to either give the 10 cents to you, or insist to cut a very small piece of egg cake, and put it into your plastic bag.
For people like me who pays attention to capital market, and bigger P&L than them, I just didn’t get sensitive enough for the 10 cents – it does not matter, but I realized the breakfast eatery business IS that small business that the small amount of money matters, and they built their reputation of being reasonable and do not cheat by the small piece of cakes, or the 10 cents.
Different mind set, and I have all my due respect for them.