I am naughty. I do mean the Mid-August Festival. It is funny to hear more and more people refer it as Moon Cake Festival since we eat Moon Cake, and I found good taste food is always an enjoyable thing for people no matter young or old. (Heard about the introduction of Wii? “It is designed for children from 3 to 90 in age”).
Let me post a picture of moon cake. Sorry for the error in light schema, so it does not look very delicious.
© Jian Shuo Wang
This is a Starbucks Moon Cake.
Moom Cake is a huge business, and normal moon cakes now sells at 200-300 RMB, and I doubt the margin is at least 80% (even including the cost of luxurious packaging). That is the reason why Starbucks and Haggen Daze and all five star hotels all jumped into the Moon Cake business.
OK. Enough about business. Let me say some wishes.
I wish my readers and friends a happy Mid-Autumn Festival, if you celebrate it. For many readers who don’t celebrate this holiday, let me tell you a little bit more about this festival.
Mid-Autumn Festival is About Family
It is a holiday to celebrate togetherness of the family. You may be surprised if I tell you this festival has been celebrated for more than 3000 years in China.
By its name, it is in the middle of Autumn, and by date, it is exactly the 15th day of the 8th month in Lunar Calendar. I would say the Lunar Calendar is a miracle that in the last one thousand years after Lunar Calendar was established, it always preciously describe the movement of moon. 15th of the month is always full moon, and at Mid-Autumn Festival, if you look up into the sky, you can always see (if the sky is clear) a full and bright round moon.
To eat Moon Cake (which is always round), and to observe the round moon is the tradition in China. Round means togetherness in Chinese culture, which we will do together as a family – Yifan, Wendy, and my parents.
So, again, happy mid-autumn festival!