Shopping Malls are Always On Sale

I went to shopping at Hui Jin Department with Wendy today – I mentioned about the store two months ago. I was surprised that Hui Jin is on sale again after its last champion.

Almost all the goods are selling at 20% off. Besides that, they offer 50 RMB rebate coupon for every 200 RMB purchase. That is not all. According to how much you buy, they give you gifts worthing 40-200 RMB. That means, for goods of 500 RMB, you only need to pay 400 RMB and get 100 RMB coupon and some gifts worthing 40 RMB. So the original good is actually sold at 260 RMB – the half price.

I know in U.S, shops go on sale in the month around the Christmas. Here in Shanghai, it seems all major shopping malls are on sale every month and every day. It seems the goal of the program is to keep the customers in their mall as long as possible. They always put the counter to claim the rebate at the top floor or the mall – 7th floor for Hui Jin. People just go up and down and see more goods. Chances are, people will spend more money than they plan to when they 1) Have to pass by the goods (which they didn’t intentionally to see) 2) Has coupon on hand which will be garbage after serveral days’.

Very clever way to sell, isn’t it?

9 thoughts on “Shopping Malls are Always On Sale

  1. tutu

    coupon is a trick at all like an entrapment. but i like the shopping environment in Huijin much more than Taipingyang(Xujiahui). it’s cleaner and less people.

    i’m going to do some shopping at huijin after work. thanks for the information :)

  2. tutu

    coupon is a trick at all like an entrapment. but i like the shopping environment in Huijin much more than Taipingyang(Xujiahui). it’s cleaner and less people.

    i’m going to do some shopping at huijin after work. thanks for the information :)

  3. Sara

    Hi,

    I interested in computer peripherals for sell.So I need to know location computer market in Shanghai. Please write me.

    Sara

  4. brad

    I’m looking for the best place to buy a laptop in Shanghai….Are the really that much cheaper in Shanghai than in other cities like Hong Kong, Singapore, or even Dubai…I work on a ship so I have the chance to purchase in any of these ports…any advice

  5. Peter

    I have a new laptop availible for those interrested. It comes with an english installation of windows vista and the specifics are as following:

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    big laptop + small laptop bag, mouse, screen cleaner.

    It is in excellent condition and hasnt been used yet.

    Price is 10400 RMB

    My Chinese is quite poor so i prefer to do buisness in english.

    If u have any questions feel free to mail me:

    email: pgiantatshanghai@gmail.com

  6. Bouataake Tengkam

    I am pleased to get to know about shopping malls in china but I am not at this time really understand how to order goods from china. Can you help me as I am just beginning to sale out goods in our small retail store. please help me as soon as possible

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