Best Buy opens a store in Xujiahui, many weeks ago. After had three long meetings in three different locations for the whole day, I finally get back to Xujiahui, and visited the store – since there is no taxi in rush hour, why not take a look. I am very curious about how much market share Best Buy can take in the $100 billion market (according to Best Buy)
It seems to me it is the electronic appliance version of IKEA. I mean the color and environment.
Will Best Buy Fail, or Succeed
IKEA is an example of huge success in China. Wal-Mart is not yet, and many other U.S. players, especially in Internet segment are not.
In price-sensitive market like China, whether the service advantage over-comes price disadvantage (if it is its disadvantage) is the key question.