I talked about Zhending Chicken and their strange policies days before. After that, there is another similiar discussion on airlines. These discussion reveals the difference in culture and business conduct in China and U.S (representative of western or international world). There are other articles on this topics: Diversity, Consistency, and Efficiency, Diversity, Consistency, and Efficiency – Part II. I am afraid this will be the sixth article along the row on this topic.
Zhending Chicken Continued
On the previous article, I outlined many strange conduct of Zhending Chicken. I don’t think it is 100% wrong, or right.
People Takes People-People Relationship Seriously
I am reading some China ancient books, like confusious, and Laos, Daos. They all focus much more about the relationship between people – how you should be havior to archive the harmony of the relationship (instead of efficiency).
In Kening’s comment, I, for the first time, learnt the term: Judeo-Christian. During my search for this term, I was let to this page:
But what does “Judeo-Christian” mean? We need to know. Along with the belief in liberty — as opposed to, for example, the European belief in equality, the Muslim belief in theocracy, and the Eastern belief in social conformity — Judeo-Christian values are what distinguish America from all other countries. That is why American coins feature these two messages: “In God we trust” and “Liberty.”
With the common believe of God (the system we are in), people in U.S. are more willing to follow the rule instead of people. However, in China, at least from what I see, people tend to follow other people’s instruction, stead of laws. Why a policeman at the cross-street can greatly help to enforce the traffic law is an example of “people-people relationship” or “people-system relationship”.
Customer’s Need: Price or Quality?
I totally agree that quality, consistency, and value are very important for business, but businessman need to have much better insight into the Chinese market before using exactly the same belief in China.
For example, Price really rules in China. See the long line in the shopping mall. When people said they are willing to pay more for something if the quality is better, they are not typical customers. Whenever people are willing to pay additional money for better quality, that means it is just a very small portion of spending in their life. What if it is the major one? I still remember the time when I was in university. To go to KFC is very luxurious for the 20 RMB meal. We only plan once or twice in the whole term to go there. In this sitution, Zhending Chicken obviously offers much more than KFC. We always need to distinguish the so-called “middle-class” (i don’t like this term), and the majority of consumers in China.
China is changing
China is changing, and consumer’s behavior is changing (in a very slow fashion).