I heard of the English proverb “the devil’s in the details” in a presentation delivered by my friend Peng Gao when he talked about project management. It was about two years ago. I didn’t realize how wise the proverb is. It was recently that I pick up the term and see how the details make so big difference.
When Wendy and I were shopping at B&Q in Pudong, we discussed about why most dominators on the consumer markets are foreigner companies. For example, B&Q in decoration materials, IKEA in furniture, Carrefour in retails, and KFC in fast food business.
There are many promising local companies in every single business listed above, but generally speaking, they are less attractive than the leader. Why? What is the difference?
It is not culture issue. Taiwan/Hongkong companies seems domanating the entertainment business. I always buy book at Schorlar. They have a store in Metro City. It is owned by Taiwanese. I go to excercise in Physical (also in Metro City). I guess it was a Hong-kong based company (may be wrong). I go to Chatea 一茶一坐 for lunch (38 RMB for business suite) – Taiwan company. I have my hair cut in a very small hair salon downstairs – even it was opened by a Taiwan business man. I have alternatives. For example, Da Niang Dobbling (大娘水饺), or any other salon, I just wanted to go there for better service. Why?
The devil’s in the Details
Today, I read an article (Chinese) talked about details. It is very reasonable. Many leading companies are paying attention to small things which makes big difference.
I was surveyed by a lady when I shopped in IKEA yesterday. I was not surprised and I won’t be surprised if a shop I don’t like never survey me in my whole life. :-D
Devils are in the details is in my mind when I look at those leading companies again. I can always find BIG difference in many aspects between the stores. I didn’t notice that before. The differences are all in the details…