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I wrote United Airlines is Good 7 years ago, when I just started flying to US. On one hand, my expectation was lower than today, and on the other hand, they were much better in the good economy. The trip UA858 leaving PVG on July 2, 2009 for SFO was really bad. However, this time, I was not the same person many years ago, and I started to investigate this company from the business perspective.
Morale Issues
Obviously the morale of the company was hit by the bankruptcy, the job cut, and the recent financing problems. Why I saw this? The attitude of the service attendants have never been so bad.
The guy serving the back rows asked to an elder person to put her baggage to the overhead luggage space: "You only have two choices: put it there, or out of the plane". Then he opened the cover of the luggage space, and looked at the passenger. The behavior was unbelievable, and many passengers rose and shouted: "How bad the service are!", "How can you be so mean!", or "It is YOUR duty to help the passenger!" This alone does not mean a bad morale, just bad customer service, but when I saw the other flight attendants passed by indifferently, and seemed didn't care about what their peers were doing, that was obviously a company morale issue. Who cares about this "little" things in a sinking boat? I experienced this in eBay China before.
The other thing is the Channel 9. The fewer and fewer time can I listen to the Channel 9 on flight of United Airline flights. Channel 9 is the channel for pilots to communicate with traffic control tower, and United was the first (is it the only one) offering the voice channel to all the passengers. What a great idea, and how ambitious they were to build the best airline when they launched this? Channel 9 worked before 2006 (I remember), and never worked afterwards.
No to mention Channel 9. Even the Channel 1 didn't work - the audio of movie program. I watched three movies briefly with no audio at all - the only thing from the earphone was noise.
Details? Customer Satisfaction?
Besides the details of customer service, channel 9 (innovation), and channel 1 (basics), there are other things that added up to the bad impression.
Some of the reading light was broken, while the overhead background lights could not be turned off. It lit up for some time, and then went off for some time, and lit up again. The whole flight alternated from light to dark. Only when this happened did I realize that most flight should be completely dark during the night journey. I guess that is the main reason they gave me a apology card, and allowed me to enjoy 10% discount of next flight.
Ironically, the almost broken and shaking movie screen showed something like "Customer Satisfaction is Our Priority". Actually, United is in big trouble: their satisfaction rate was lowest in DOT
and received 2.6 complains for every 100K passengers and was lowest since 2001. You see, the passengers can feel it.
Business behind it
Now I understand that when customer service has problem, it is not the VP of customer service, or VP of flight attendants or anyone who should be responsible. It was the strategic choices the CEO made.
Actually, customer service is not that important if United wants to be another Southwest Airlines, whose mission is to provide lowest possible fare. United really need to lower the cost of their service. However, that does not mean the attitude issue should not be solved. United was stuck in the middle: they cannot provide service at the same standard as before due to cost constrain, and they cannot lower the cost further to compete with the low cost players in this bad economy. Something must be done to save this company.
by Jian Shuo Wang on July 3, 2009 under Business
Actually the service at Southwest Airlines is very good.
Posted by: Realclearchina on July 3, 2009 6:37 PMYes, Southwest flight is pretty nice. I like their safety instruction announcement especially (not the typical announcement you will hear). I remember once the flight attendant sing a song after landing.
Back to United. I remember seeing a verbal fight between passenger and flight attendant in a flight between ORD/PVG (don't remember which way). It seems to me the fault is at the passenger side (too aggressive), that being said, the flight attendant has a hot temper. I think a lot things look strange is due to culture difference. Here in the US, if a passenger is very aggressive, the pilot can ask that person to leave the plane (security risk). This is just a reality after Sept. 11. If the passenger has a legitimate complaint, he/she can ask for the supervising flight attendant.
Posted by: STLPlace on July 3, 2009 9:36 PMwow, thanks for the update. i live in shanghai (from new york) and was thinking of flying UA home for a visit next month. now i'm thinking i'll try another airline, maybe AA out of beijing.
Posted by: kole on July 4, 2009 6:33 PMAll big US airlines are pretty much the same when it comes to the service quality. I don't know it there will ever be a cure. Maybe one day they will all disappear and be replaced by foreign companies?
Posted by: JH on July 5, 2009 4:40 PMUnited is the worst, but all US airlines are really bad. I fly many world airlines and routinelly try to avoid US airlines. I only fly them when there is not other choice. I resent the way US airlines treat their passengers. They make us feel as if we are training in a military camp.
United's widebody fleet is composed of very old, dirty and unreliable airplanes, that breakdown constantly.
Ticket counter agents, gate agents, Red Carpet receptionists all have a terrible attitude problem. They all behave like military officers and they are patronizing. Even when they attempt to be nice they are not, because they look and sound fake. I avoid United and all the other US airlines like they are a pest. They should send their front line employees to be trained by Lufthansa, Singapore Airlines, Thai Airways, Air France or, even, LAN Chile.
Posted by: Patricia on July 25, 2009 8:48 AMWhile United has many problems, and you are spot-on in criticism of the CEO, your example of the carry-on bag is absurd. In no way should it be the responsibility of a flight attendant to stow your carry-on bags. That is insane! These are YOUR bags. If you cannot stow them yourself, then you should check them. I see people carry all kinds of crap on board aircraft -- too many, too big, etc -- that they have no business even taking onto a plane. But to expect somebody else to lift it and stow it for you? Pathetic. Flight attendants are there for everyone's safety and to a lesser degree, comfort. They are not porters. If you cannot check your bag and you cannot stow it yourself, then hire someone to accompany you. This kind of attitude is something I would expect from an entitled American traveler.
Posted by: Scott on July 26, 2009 7:40 PMThere was a UA customer that was really peeved. He made a music video about his experience. Quite a hit here in Canada.
http://www.youtube.com/watch?v=5YGc4zOqozo
Uh Oh. I already have tickets on United to Shanghai in the fall. A few years ago, when American Airlines was creating nightmares for their customers and USAir employees watched a colleague have a nervous breakdown and threaten customers but did nothing to help us, United was about to go bankrupt but their employees were polite, gracious, and cheerful. I was so happy about them. I guess by now things have changed.
Now at least I am prepared for horrible flight attendants and bad service. Maybe it will be better than I expect and then I will be happy. They have already changed the US leg of the flight time to an hour earlier so we will have to wake up at 3am to get there and the return several hours later so we won't get back home until after midnight. :-(
Posted by: zjemi on August 2, 2009 5:49 AMChina Airlines or most Asian airlines give far superior service.China Airlines from Honolulu is my favorite .
Posted by: jin an on August 2, 2009 11:53 AM