IKEA successfully built the global consistent image of cheap furniture. Now, it successfully bring the same image to Shanghai, China. IKEA furniture is really cheap for local residents.
When I was in university (around 1998), IKEA's image is super good design + super unreasonable price. We talked about joke that how IKEA can sell the colorful PAPER boxes at 59 RMB. It was ridiculous for most people at that time. We don't think a paper box is that expensive.
However, IKEA's products were so appealling to me, as a newly graduated student in 1999 that I spent my first month salary to buy a Billy Bookcase. It was the first furniture I bought. It was about 840 RMB (100 USD), I remember.
At that time, most products sold in IKEA was made outside China. I can seldom see something with label "Made in People's Republic of China". Maybe it is part of the reason why they are so expensive. Now, the majority of products there are manufatured locally.
Turning Point
Before IKEA opens the More
Tonight, I enjoyed the ice cream mooncakes from Haagen-Dazs. The Belgian chocolate flavor ice cream is really nice, as described on its web site: "When the first spoonful melts in your mouth the moment is pure pleasure".
Haagen-Dazs changed its products a lot to meet Chinese styles and festivals. It seems Haagen-Dazs did great job in penertrate into the mooncake market of Shanghai. As I know, more than 10,000 joint-venture company employees received Haagen-Dazs mooncake certificates from efesco. This is also the third year I receive the Haagen-Dazs mooncake certificate. It must be one of the big deals of this
It is not long since Haagen-Dazs appeared in Shanghai. I still remember I attended the opening ceremony of Haagen-Dazs in Shanghai Center six years ago. Now, it has opened about four stores in Shanghai (based on the stores I know). There are two Haagen-Dazs stores near the building I am working in. One more store is under construction near my old apartmnt. It also expanded More
IKEA errichtete erfolgreich das globale gleichbleibende Bild der preiswerten Möbel. Jetzt holt es erfolgreich das gleiche Bild nach Shanghai, China. IKEA Möbel sind für lokale Bewohner wirklich preiswert.
Als ich in der Universität (herum 1998) war, ist Bild Ikeas gutes Superdesign + unvernünftiger Superpreis. Wir sprachen über Witz, der, wie IKEA die bunten PAPIERkästen bei 59 RMB verkaufen kann. Es war für die meisten Leute zu dieser Zeit lächerlich. Wir denken nicht, daß ein Papierkasten kostspieliger der ist.
Jedoch appealling Produkte Ikeas so zu mir, als eben Schulabgänger 1999, daß ich mein erstes Monat Gehalt ausgab, um ein Billy-Bücherregal zu kaufen. Es war die ersten Möbel, die ich kaufte. Es war ungefähr 840 RMB (100 USD), ich sich erinnert.
Zu dieser Zeit wurden die meisten Produkte, die in IKEA verkauft wurden, außerhalb Chinas gebildet. Ich kann etwas mit dem Aufkleber selten sehen , der in Volksrepublik China hergestellt wird. More
IKEA construiu com sucesso a imagem consistente global do furniture barato. Agora, traz com sucesso a mesma imagem a Shanghai, China. O furniture de IKEA é realmente barato para residentes locais.
Quando eu estava na universidade (ao redor 1998), a imagem de Ikea é projeto bom super + preço unreasonable super. Nós falamos sobre o gracejo que como IKEA pode vender as caixas DE PAPEL coloridas em 59 RMB. Era ridiculous para a maioria de povos naquele tempo. Nós não pensamos que uma caixa de papel é aquela cara.
Entretanto, os produtos de Ikea appealling assim a mim, como um estudante recentemente graduado em 1999 que eu gastei meu primeiro salário do mês para comprar um Bookcase do Billy. Era o primeiro furniture que eu comprei. Era aproximadamente 840 RMB (100 USD), mim recorda.
Naquele tempo, a maioria de produtos vendidos em IKEA foram feitos fora de China. Eu posso raramente ver algo com a etiqueta feita em República Popular da China. Talvez é parte da More