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IKEA

IKEA is very successful in Shanghai. I was an IKEA fan, although I am no longer their target customer after 10 years.

Articles in IKEA

IKEA Shenzhen Opens Apr 16, 2008
I was an IKEA fan (from graduation to about age of 28). I am not a fan, but am still a customer for them IKEA just opened a store in Shenzhen, at European City on April 6. Hours of Operation:...
Yifan Fell Asleep in IKEA Nov 17, 2007
Went to IKEA with Wendy and Yifan, again. This time, we just get there to buy a mat. This one: I was an IKEA fan, at least the first time I found my name on BusinessWeek, I was presented as...
IKEA, Xuhui Store in Shanghai Jan 6, 2007
Is IKEA still the IKEA of old days? No. Definitely not. It is already a super market, a crazy, crowded market. I didn't realize IKEA has been such a great success in Shanghai. I went there, and took some picture....
Went to IKEA Again Sep 15, 2006
I was an IKEA, especially when I just graduated and went to work. A major part of my first few months salary went to IKEA... For example, this was the picture in 2002. As recent as in 2004, I still...
Bulk Purchase from IKEA Jul 21, 2004
IKEA (Shanghai) Pictures May 30, 2004
Hey, where are my IKEA pictures? I looked into my picture archives and found some. They were taken one year ago, exactly after the new IKEA store opened in Shanghai. © Jian Shuo Wang © Jian Shuo Wang © Jian...
IKEA Becomes Cheap in China May 30, 2004
IKEA successfully built the global consistent image of cheap furniture. Now, it successfully bring the same image to Shanghai, China. IKEA furniture is really cheap for local residents. When I was in university (around 1998), IKEA's image is super good...
New IKEA Store Opens in Shanghai Mar 30, 2003
IKEA will move to the new store on April 16, 2003. The new store is much bigger than the old one - 33,000 sqm while the old one is 8,000 sqm. Meanwhile, the seats in the dinning area increases from...
More IKEA Furnitures in my Home Oct 21, 2002
"Everyday objects tell interesting stories...." By describing the objects coming into my house, "I'm preserving memories of my time here" - as Scott did in Leaving Berlin. Yesterday, I bought three IKEA Billy Bookcases and a Bialitt double bed. Image...